Giza, Egypt
Role Overview
We are looking for a highly skilled senior Media Buyer with strong expertise in social media advertising and performance marketing. The ideal candidate will have proven hands-on experience managing campaigns across Meta (Facebook/Instagram), Google, LinkedIn, TikTok, and Snapchat Ads, along with a strong analytical mindset to drive conversions and ROI.
- Plan, execute, and optimize digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and Snapchat.
- Develop digital marketing strategies tailored to client goals and target audiences.
- Conduct audience research, A/B testing, and conversion tracking to drive continuous improvement.
- Manage SEO/SEM strategies to enhance visibility and organic growth.
- Work closely with creative teams to develop effective ad content and landing pages.
- Monitor and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
- Manage email marketing and remarketing campaigns for lead generation and retention.
- Stay up to date with emerging digital trends, algorithms, and best practices in performance marketing.
- Bachelor’s degree in Marketing, Business, Advertising, or related field.
- 5–7 years of proven digital marketing experience (agency or in-house).
- Strong hands-on experience with TikTok and Snapchat Ads is required.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital ad platforms.
- Strong technical knowledge of tracking, analytics, pixels, and performance optimization.
- Expertise in SEO, SEM, and web analytics tools (Google Analytics, Tag Manager, etc.).
- Excellent analytical, communication, and project management skills.
- Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a strong advantage.
- Candidates from Giza or nearby areas are preferred
- Competitive salary and performance-based incentives.
- A dynamic, creative, and growth-oriented work environment.
- Exposure to regional and international campaigns.
- Continuous learning and career advancement opportunities.