Cairo, Egypt
Role Overview
We’re looking for a brand-led creative strategist who can turn insights, cultural moments, and community behaviors into powerful concepts, storyboards, and campaigns. You will develop storyboards, scripts, and brand narratives, then work closely with in-house video editor to bring them to life across TikTok, Meta, and emerging platforms.
You’ll define the emotional tone of our brand, craft stories that resonate across diverse markets such as UAE, Brazil, Turkey, Mexico, India, Pakistan, Egypt, KSA, and more. You must be deeply tuned into global trends, virality loops, cultural nuance, behavioural signals, and platform-native storytelling.
Post-launch, you’ll analyse performance data, identify narrative patterns that work, and use those learnings to continually refine and evolve the brand.
• Strengthen and evolve the brand identity, voice, personality, and emotional tone
• Ensure brand consistency across all creative outputs and across markets such as UAE, Brazil, Turkey, Mexico, India, Pakistan, Egypt, KSA
• Translate brand values of community, connection, and belonging into daily creative execution
• Build a recognisable, memorable brand presence across short-form and long-form formats
• Craft ongoing brand narratives that build emotional attachment
• Develop story arcs tailored to specific regions such as UAE, KSA, Egypt, Brazil, Turkey, Mexico, India, Pakistan, etc.
• Create storytelling frameworks that differentiate us from typical dating or social apps
• Establish repeatable creative systems that strengthen brand recall
• Build brand campaigns around cultural, seasonal, and platform-relevant moments
• Create viral, memorable “brand moments” for markets like Brazil, India, and KSA
• Shape cross-platform brand storytelling together with founders and product team
• Turn insights and cultural trends into powerful creative concepts
• Build storyboards, scripts, and shot lists for our in-house video editor
• Identify culturally relevant creative angles for each market
• Track global and regional trends across TikTok, Meta, and emerging platforms
• Understand virality loops and what drives attention and sharing
• Quickly adapt trends into brand-relevant content tailored for each region
• Provide clear creative direction to the editor on tone, visuals, pacing, and narrative structure
• Maintain creative excellence across all output
• Optimize content for platform-native engagement and performance
• Review creative performance metrics (CTR, watch time, engagement, retention, CPI impact)
• Identify storytelling and creative patterns that drive strong performance
• Use Mixpanel or similar tools to understand how users behave after engaging with content
• Understand how Meta and TikTok campaigns report creative performance
• Feed insights into weekly creative testing and iteration cycles
• 3–6+ years in creative marketing, brand content, or social storytelling roles
• Strong track record building brand-led concepts for TikTok, Meta, YouTube Shorts, etc.
• Ability to storyboard, script, and articulate clear creative direction
• Deep understanding of virality mechanics, attention psychology, and emotional storytelling
• Ability to express brand values in ways that resonate across multiple cultures (UAE, Brazil, Turkey, Mexico, India, Pakistan, Egypt, KSA, etc.)
• Rapid execution ability without compromising brand integrity
• Comfortable working in a high-growth, fast-changing startup environment
• Fluent in English; Arabic is a strong advantage
• Experience in mobile apps, lifestyle brands, social platforms, or high-growth tech
• Familiarity with Mixpanel, creative analytics, and user behaviour tools
• Understanding of how Meta and TikTok campaign structures work and how creative impacts CPI, CTR, CPA, and retention
• Ability to contribute insights to internal reporting and creative performance reviews
• Experience working with UGC, influencer-driven content, or creator-led narratives
• Strong cultural awareness across UAE, KSA, Egypt, India, Pakistan, Brazil, Turkey, Mexico, etc.
• Comfortable collaborating with editors, designers, product teams, and founders